All you need to do is Number 1. You should know exactly who your target audience is, 2. Have a conversation with them through DMs, 3. Have a clear value that you can give them on the back end that makes them want to learn more about what you have to offer. You can do those things, then you can market without paid ads, without landing pages, and without all the fancy bells and whistles.

I like to set up a system that generates leads for you, closes deals for you, takes care of all the front-end work which is what takes most people's time up, so that you can focus on giving value back to others, and when you think of it from that perspective, you're probably giving values to others on a daily basis, how many people are coming to you, asking questions, asking how they can get started, that you're answering for free anyway, only thing we're doing is taking that and putting it into a package. Here's the answer, you put teams, systems and protocols in place so that you can focus on coaching others and running your business while they focus on generating the students.

Think about what it took you to get here in your life, all the struggles, the trials, all the hard lessons that you had to learn to get here, now think about your younger self, and if you have someone to hold your hand and help you through that process. People buy results, people are paying for you to help them skip through the process, and not have to go through some of the pitfalls that you had to go through. I've gotten really, really good over the past decade of helping people to take that knowledge and package it in a way that allows people to take action on it and more importantly get results.

The answer is going to shock you, because most people would think the next multi-family unit, the next fix and flip, but I am going to shock you and tell you, you should put it into your education business, I just helped a client to do this and he made 2400% ROI. It wasn't a matter of him sitting down for four days and teaching some people what he knows, there's no other place where you can get that type of return on investment without the headaches of being a tenant, being a landlord, having tenants, managing problems, making sure people pay their rent on time, so on equivocally, I would say, put it into your education business.

Teams, protocols, systems, customer service, there's a few things that we do completely different than everybody else that I've seen in the street. The foundation of it is the fact that our strategy is proven time and time again because it has to do with having a conversation with another human being and offering them something that they need, it's not the next gimmick, it's not the next trick, it's not the next tactic that just came out, this is stuff that's been proven for decades to work, that's number 1, number 2 is our leadership team, we have people that have experience working with Google, Oprah Winfrey, Major League Baseball, Nike, and some of the biggest organizations in the world, we've been able to help them have success, and we can definitely help you to have success. Those two among many other reasons are the reasons we are able to not only get our client success, but also make them feel really comfortable throughout the process.